Is ‘Woke-Free’ Branding/Advertising a Wise Move for Your Business? Exploring the Risks

Sammy Braschos
4 min readSep 29, 2023
Image from Diane Picchiottino on Unsplash, Edited

In a climate where the political spectrum seems to extend to every facet of life, brands find themselves caught up in the vibrant tapestry of socio-political ideologies. The plot has thickened in recent times, with some brands boldly stepping away from what they perceive as a ‘liberal agenda’, choosing instead to anchor themselves in the…

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Sammy Braschos

7+ yrs in social media & marketing, PHD Germany & envy GmbH strategist. Awarded by Gerety Awards, Effies, & NY Festivals. Driven to connect brands & audiences.