In a climate where the political spectrum seems to extend to every facet of life, brands find themselves caught up in the vibrant tapestry of socio-political ideologies. The plot has thickened in recent times, with some brands boldly stepping away from what they perceive as a ‘liberal agenda’, choosing instead…

With the new iOS17 update, there’s some buzz about how Safari handles certain website details. Here’s the lowdown: When you use Safari normally: Things called “click identifiers” (like gclid and fbclid) stay. Other tags, called UTM parameters (like where the visitor came from), also stay. But, if you go incognito…

We’ve all been there — mindlessly scrolling through TikTok, chuckling at a funny skit or marvelling at a dance craze. Suddenly, a brand video pops up, and we’re hooked. But what sets that brand content apart in the ever-competitive TikTok realm? Enter the world of TikTok — a Plattform that…

Ever had that ‘aha!’ moment when a new tool just clicks? That’s the buzz around TikTok’s latest innovation for businesses. While platforms like Meta and LinkedIn are no strangers to leveraging AI for content creation, TikTok’s entrance into this arena brings something fresh to the table. …

Imagine a world where every passion, be it in football or fashion, has the potential to be more than just a hobby — it becomes a viable profession. This isn’t a glimpse into a distant future, but the vibrant reality of today’s creator economy. As platforms like TikTok, YouTube, and…

Step into any brand’s strategy meeting, and you’ll likely hear echoes of the same conundrum: in today’s saturated media landscape, is it better to buy attention or earn it? Long-gone are the days when merely securing prime ad space guaranteed engagement. With platforms like TikTok defining the content game, brands…